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Up to 30% of Your Google Ads Budget Could Be Going to Bots. Most Agencies Never Check

Listen to this blog post via our podcast! When most business owners look at their Google Ads account, they see clicks, impressions, and conversions. What they rarely see is who, or what, is actually doing the clicking. Here is the uncomfortable truth we discovered while managing a client’s account. Bots were quietly interacting with their […]

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    From Pet Products to Law Firms — Why Good PPC Works in Any Industry

    Listen to this blog post via our podcast! Let us make a little buzz for your business.If there is one myth we love busting at Electric Buzz, it is the idea that pay-per-click advertising only works for certain kinds of businesses. You have probably heard some version of it. Maybe someone told you PPC is […] Read More
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    How We Nearly Doubled a Client's Leads Without Touching Their Budget

    Same Budget, Twice the Leads Most businesses assume that getting more leads means spending more money on ads. It makes sense on the surface. More budget, more clicks, more leads. But that equation only works when your campaigns are already running efficiently. When they’re not, throwing more money at the problem just means paying more […] Read More
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    How We Cut the Average Cost Per Lead by 76% Across Seven Very Different Businesses

    When Expensive Leads Are Holding Your Business Back Expensive leads don’t discriminate. Whether you’re running a legal practice, selling pet products online, or managing an industrial tech company, overpaying for clicks eats into your margins the same way. Over the past couple of years, seven very different businesses came to us with the same frustration. […] Read More
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    3 Real Google Ads Campaigns That Turned a Corner (With Screenshots)

    Real campaign data. Real results. Here is what it actually looks like when Google Ads start working, and the metrics you should be watching when they do. There is no shortage of blog posts promising to teach you Google Ads. But most of them are theory. Best practices, general tips, and advice that sounds great […] Read More

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